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CELEBRITIES AND SPONSORSHIP

In any economy people are looking to save money, even celebrities! Some celebrities consider themselves a brand and guess what? They are! Celebrities are able to attract huge media attention. In addition celebrities can have thousands even millions of people who will show up to see them perform or to listen to their speech. Sponsors know the influence some celebrities have on their audience. Sponsors grasp at the opportunity to become supporters of a celebrity's event. Here are some ways celebrities are using sponsorship.
 
For cash money, Nick Cannon offers sponsors advertisement benefits to incorporate their brand into his birthday parties.  Both Nick Cannon and sponsors are saving money.  With guests like Mariah Carey, Jay-Z, Beyoncé, Will and Jada Smith, Ashton Kutcher and Demi Moore, among many other attention-getters, sponsors gets the opportunity to get up close and personal with the celebrities; can you imagine how much it will cost to place your brand in front of this audience.
 
This type of event is classified a little different; however keep in mind that it is still an event, a "real life" event. Lindsay Lohan approach by sponsor to cover the cost for her rehab. Here is an example of a celebrity either looking to save money or just like myself when I first started planning events doesn't have the money to fund her event.  It's good that there are companies and individuals who are able and willing to sponsor events that they care about without always expecting tangible benefits. 
 
Although it is stated that "King James is making $14.5 million in 2010", LeBron James is using his celebrity status to "lure sponsors" to pay half of a million dollars so sponsors can ball out (in a marketing way) at his event with his peers.
 
 
Reference & Credit
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Nick Cannon Looking for Sponsors for His Birthday

Nick Cannon

 
Mariah Carey's husband Nick Cannon is expecting a big gift for his upcoming 30th birthday - he is reportedly looking for a sponsor to pay him $25,000 to Tweet from his party. A team working for the "America's Got Talent" host is said to be on the hunt for corporate executives to pay big bucks for him to advertise their wares while he celebrates his landmark birthday next month. 

According to New York Post gossip column Page Six, the star's rep emailed several company bosses, writing, "This is an extremely exciting opportunity to sponsor a fun and lavish event... opportunities range from gift bags and signage to Tweets and photo ops." 

For a massive $25,000, sponsors are allegedly offered three promotional Tweets and their logo splashed around the bash, which will be held in New York on October 8 and boasts a confirmed guest list of stars including Beyonce KnowlesJay-ZWill Smith and Demi Moore

Credit: ACESHOWBIZ
 
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Lindsay Can't Afford Rehab; Looking for a Sponsor

You would think that Lindsay Lohan would be jumping for joy since a judge decided to order her back to rehab rather than to jail, however, sources tell me neither option made the troubled actress very happy. Why? Because the strapped 'Mean Girls' star will now need to find a sponsor to help cover her bill at the Betty Ford Center.

"Lindsay can't afford to pay for treatment," a friend told me after Superior Court Judge Elden Fox ordered her to remain there until Jan. 3. "Three months at the facility will cost her almost $50,000, which she doesn't have."

Lohan's probation report confirms that the star's "clothing line is falling apart because she is not available to monitor the product," and any money she hoped to earn from filming 'Inferno' will have to wait until she leaves rehab.

"There is simply no money left," an insider tells me. "Lindsay manages to live high off the generosity of others; however, asking for free clothes and dinners at fancy restaurants is one thing, asking for $50,000 cash is something totally different. Her people tried and failed to sell her first post rehab interview for big bucks, so her only option now is to find some sort of sponsor."

Or maybe find a cheaper rehab, Lindsay!

Credit: PopEater.com
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LeBron James: King James Seeks Sponsors For Monster Birthday Bash
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Miami Heat superstar LeBron James turns 26 on Thursday, and he's hosting a massive, star-studded party at a South Beach club. 

But James isn't content to pay for the festivities. Instead, CNN reported Tuesday that James is attempting to find sponsors willing to shell out up to $500,000 to pay for the bash, in return for the opportunity to hobknob with celebrities and athletes. 

James is reportedly using a marketing firm to solicit investors in his birthday bash, as well as $10,000 tickets to his "LeBron James Dinner Party Tour", an 11-city party circuit that extends all through the NBA season.

King James is making $14.5 million in 2010, but that's not stopping him from looking for backers for his lavish party. 

Why someone who is one of the wealthiest athletes in history needs sponsors to pay for his birthday bash is beyond me, but for the low, low price of $500,000, your business can be attached to the "Full-Court Birthday Celebration". 

Credit: bleacherrepot

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To learn the steps and language for securing sponsors: order How To Secure Sponsors Successfully.

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