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Sponsees do not turn your sponsors into advertisers,unless it is a or part of a benefit that you are offering your sponsor.

As awareness of sponsorship continues to grow and becomes more define, your job as a sponsorship seeker is to know how to present your sponsor as a sponsor and not as an advertiser or endorser, (see blog).  The communication between an event audience and the sponsor needs to be relatable and offers an up close and personal feel. Advertisers say here I am, here I am. Sponsors say HERE I AM.  Even when you have several sponsors of one event within the same industry, the spotlight should shine on each one individually, allowing each one to stand out.  If you would like to find effective ways sponsors can stand out from advertisers, attend a sponsorship training seminar


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