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OCHOCINCO PUZZLES SPONSORS

Chad Ochocinco Johnson has no problem gaining big name sponsors to fund his variety of professional or personal events; however, keeping sponsors seems to be a challenge.  Ochocinco is a brand that represents strength and masculinity. The fastest way for a celebrity to lose sponsorship is to change his (or her) image into a brand that no longer represents the sponsor message or identity.

So here's my tip to anyone who wants to keep your sponsor: If you're going to change (your goals, passion, etc) let your sponsor know as soon as possible.  Damage control can be costly to both you and the sponsor.  Remember, sponsorship is a partnership.  You too would pull out of a sponsorship deal if your sponsor changes their image or made negative comments toward your target audience.  

 

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