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Radio programs, etc will have to start focusing on their target audience and place brands that is a perfect fit. No more mass targeting, it's a waste of money and time. Sponsorship is the way to go because it's more direct and effective. The greatest thing (value) about Radio Shows that have smaller audiences is that they have more of a personal connection and influence with their audience. Roberta Vigilance, Event Sponsorship Author & Consultant


Roberta is the author of How To Secure Sponsors Successfully, 2nd Edition and teaches sponsorship seekers world-wide what to do and say to secure sponsors. She has a vision of where sponsorship is heading and has corrected giants in the sponsorship industry causing them to either contradict their forecast or take her knowledge and tweak it into their own words.  Roberta once said her e-book (currently in print due to demand) is the sponsorship bible because it is the roadmap to securing sponsors (more) successfully.

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1999 - 2017 Vigilance Style & Grace