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Learn how to secure sponsors for your event and get the cost of your event covered. This book guides you through the sponsorship process and gives you the knowledge and confidence needed to obtain sponsorship for any type and size event by securing sponsors. PREVIEW BOOK
Also available in ebook and print.
Revised. Updated. Expanded Editions.
"How To Secure Sponsors Successfully" is read by business owners, entrepreneurs, event planners, founders, authors, movie directors, marketers, students, among other professionals seeking funding for events such as projects, movies, programs, fundraisers, and more.
Available in digital format (e-book) and also in print. "How To Secure Sponsors Successfully" is a comprehensive guide on closing sponsorship deals.This edition is designed for those who aim to excel in securing sponsors and enhancing their event funding strategies.
It can be challenging to determine what you can offer sponsors, where to find them, what information to include in your sponsorship proposal, and the steps needed to secure sponsors. "How To Secure Sponsors Successfully" has got you covered. This book answers these questions and provides more tips and insights to help you achieve sponsorship.
Understand sponsorship, Communicate with sponsors, and Sell your event to sponsors.
This edition covers four subjects: securing sponsors, planning a sponsored-event, evaluating sponsorship success, and choosing an event.
Any type of event can be sponsored. This book helps you secure sponsors for any type and size of event. Whether your event is happening for the first time or has fewer or more than a hundred attendees, there are brands that want to connect with your audience. "How To Secure Sponsors Successfully" shows you how to do this with confidence and a win-win approach.
One of the biggest misconceptions is that donations and sponsorships are the same. This is not true, as explained in "How To Secure Sponsors Successfully." Donations are philanthropic transactions, while sponsorships offer both intangible benefits and marketing opportunities.
There are several myths about sponsorship that can mislead you. One myth is that you need to hire a sponsorship professional to secure sponsors. Another misconception is that only large organizations can attract sponsors. A third myth is that sponsorship is solely about financial support. "How To Secure Sponsors Successfully" debunks these myths and provides practical strategies for you to secure sponsors.
Roberta Vigilance is the author of the book series "How To Secure Sponsors Successfully."
She taught herself in the 1990s how to secure sponsors using her sales experience and learning the sponsorship language. She successfully secured corporate to local sponsors for various events and helps clients do the same.
Roberta is a trusted partner for event planners and nonprofits in the United States and around the globe, specializing in educating and advising sponsorship seekers on securing sponsors, enabling them to get funding for events they are passionate about.