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A comprehensive guide to securing event sponsors, helping you understand sponsorship, communicate with sponsors, and sell your event to sponsors. Preview
Also available in print.
Revised. Updated. Expanded Editions.
Understand sponsorship, Communicate with sponsors, and Sell your event to sponsors.
First Edition: Beginners
It can be challenging to determine what you can offer sponsors, where to find them, what information to include in your sponsorship proposal, and the steps needed to secure sponsors. "How To Secure Sponsors Successfully" has got you covered. This book answers these questions and provides more tips and insights to help you achieve sponsorship.
Any type of event can be sponsored. Whether your event is happening for the first time or has fewer or more than a hundred attendees, there are brands that want to connect with your audience. "How To Secure Sponsors Successfully" shows you how to do this with confidence and a win-win approach.
Professionals with a passion for their events seeking funding to offset costs and make a profit, have a win-win mentality and a go-getter. Securing sponsors takes time; it could be less than three months or up to a year or more to get all the funding for larger budgets. Read "How To Secure Sponsors Successfully" Now!
Roberta Vigilance, in business since 1999, has been a trusted partner for event planners and nonprofits in the United States and across the globe, specializing in educating and advising sponsorship seekers on securing sponsors, enabling them to get funding for events they are passionate about.
She taught herself in the 1990s how to secure sponsors using her sales experience and learning the sponsorship language. She successfully secured sponsors from Coca-Cola and Adidas to the Liberty Partnership Program and NBC News Bay Area.
"How To Secure Sponsors Successfully" is read by business owners, entrepreneurs, event planners, founders, authors, movie directors, marketers, students, among other professionals seeking funding for events such as projects, movies, programs, fundraisers, and more.
Available in digital format (e-book) and also in print. "How To Secure Sponsors Successfully" is a comprehensive guide on closing sponsorship deals.This edition is designed for those who aim to excel in securing sponsors and enhancing their event funding strategies.
All the information from the first edition, plus a metric to evaluate sponsorship success, a step-by-step guide to planning a sponsored event, and a questionnaire to help you choose one event. Additionally, $5 from each book sold—this edition only—goes toward sponsoring events planned by readers.
One of the biggest misconceptions is that donations and sponsorships are the same. This is not true, as explained in "How To Secure Sponsors Successfully." Donations are philanthropic transactions, while sponsorships offer both intangible benefits and marketing opportunities. "How To Secure Sponsors Successfully" helps nonprofits avoid legal issues by providing essential insights.
There are several myths about sponsorship that can mislead you. One myth is that you need to hire a sponsorship professional to secure sponsors. Another misconception is that only large organizations can attract sponsors. A third myth is that sponsorship is solely about financial support. "How To Secure Sponsors Successfully" debunks these myths and provides practical strategies for you to secure sponsors.
Hiring a sponsorship professional to secure sponsors for your event can cost thousands of dollars. "How To Secure Sponsors Successfully" is a cost-effective way to start securing sponsors. Your investment in this book can return 10x, 1000x, or more in sponsorship.